Fab fashion Mom, Gwen Stefani announced today that she will be the next designer taking her talent to Target, but this time she's designing for kids!
The Harajuku Mini line is an affordable collection for babies, kids and tweens, ranging in price from $3.99 to $29.99 and will be available in Target stores on November 13th, with a second installment in January. Exciting!
“Harajuku Mini is a dream come true,” Stefani, told WWD. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan.”
With two extremely fashion forward boys, Kingston, 5, and Zuma, 2, it was only a matter of time before mom Gwen branched out into children's clothes.
“Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,” Stefani said “it is about being creative, expressing your own individuality and having fun getting dressed.”
Seems everyone from Lanvin to Versace is designing for children these days, but with Harajuku Mini, we can finally get our hands on some designer duds for our kids at reasonable prices that we can actually afford! Cant wait to see the full collection.