Fashion & Design Festival Schedule Announcement

Wednesday evening, Montreal Fashion Minds attended the exclusive BUBBLE cocktail party at Hotel Le Crystal, for the unveiling of this year’s Montreal Fashion & Design Festival (MFDF) schedule and programming.

Montreal Fashion Moms - Yussie & Joanna

The event hosted by Groupe Sensation Mode, founder and organizer of the MFDF, joined the media and a bunch of the festival’s artists, musicians, celebrities and designers to celebrate this special, 11th edition of the festival, held August 3th to 6th on McGill College Avenue in downtown Montreal.

The event spokesperson, Quebec famed model and television personality, Genevieve Borne spoke at the event, as well as Sensation Mode representative who announced the much anticipated schedule of events for MFDF.

Genevieve Borne

Some of the festival highlights that you won’t want to miss include..

An exclusive Jean Paul Gaultier runway fashion show, in collaboration with the Montreal Museum of Fine Arts that will take place on Wednesday, August 3rd at 10 pm. The runway show will even feature JPG’s muse, Tanel Bedrossiantz, who will be flying in from France for this special event.

A Glamour Stiletto Run will also be held earlier that day @ 12:30 pm and 1:45 pm, where 75 teams of two will each make a $100 donation in support of the Canadian Cancer Society to run in a hilarious high heeled relay race down Montreal’s fashion avenue. A site I’m sure you won’t want to miss! (for full run details and registration click here)

Two fashion shows inspired by the Québec Charter for a Healthy and Diverse Body Image, will also be held at McGill College Avenue that day to remind people that real beauty means a healthy body image, whatever one’s shape or size. Who says fashion always promotes poor body image?

In addition, Bloggers In Style, a collective fashion show on Thursday, August 4th at 6:15pm, will have five of Montreal’s best-known fashion bloggers from Dentelle & fleurs, Fashionistas514, L’Aristocrate, Mode De Rue and ton P’tit look each show off their fave five looks for the season.

Model Casting for Blogger In Syle Fashion Show

Rallye Shopping will also take place Friday August 5th, where St Catherine Street will be closed to traffic and participating stores will be open late, until 10pm, for the ultimate Montreal shopping experience. Gift bags, music, cocktails, hors d'oeuvre and discounts are also some of the additional perks you will experience during the Rallye shopping event.

The MFDF is the only free outdoor event that brings the world of fashion to you! It is also one of the largest and most unique festivals of its kind in North America. These four fashion packed days of free events are perfect for the family and fashion lovers alike. Check out the Festival Mode Design website for full schedule of show.

Thanks to our photographer Hugo Trottier for all the fabulous photos from the Bubble Cocktail event and the Blogger's In Style model casting. :)