Tuesday, September 13, 2011

Missoni for Target

The Missoni for Target collection officially hits stores today! The world renowned fashion house, founded in 1953 and known for their knitwear and colorful prints, patterns and fabrics has created a huge 400 pieces collection for Target that boasts their signature style. Target’s biggest designer collaboration yet consists of everything from baby clothes to womenswear, menswear, a home line and everything in between. Basically, it has tons of fabulous designer items for the entire family! 

 “Working with Target to create a mass collection that reflects the spirit of Missoni has been extremely energizing,” said Angela Missoni. “Each piece is special to me because so much thought and care went into every aspect of the design. I can’t wait to introduce the collection to Target’s guests across the United States.”

Incredibly priced between $7.99 and $199.99, this collection is totally affordable and can add tons of designer flare to your family’s home and/or wardrobe.  We totally appreciate these types of collaborations between designers and mass retailers like Target, because it makes the designs we generally covet from a far, easily available to us.
Another thing we love about Missoni is that it is a family business. Check out this video of Margherita Missoni (Missoni’s unofficial muse and granddaughter of founders Ottavio “Tai” and Rosita Missoni) discussing what inspired the family business and sharing a behind the scenes look of the Missoni for Target collection.

This limited edition collection will only be available in Target stores now until October 22, or until supplies last, so there is no time to waste if you want to get your hands on some items from this collection.