Thursday, September 22, 2011

Extreme Makeover: Aldo Edition

We always say that we love to see fashion that gives back, and the Aldo Group is one Montreal based Fashion Company that does just that. Aldo’s latest project was the 5th edition of their “Extreme Makeover” event.

This year, 300 Aldo team members gathered to paint, decorate and green four elementary schools of the St-Laurent borough. They not only chose the four schools in St-Laurent because that is where their headquarters resides, but because they rank among the 50 most underprivileged schools in the city. Another thing these schools have in common is that they all share a large presence of different ethnicities.

Left: Colleen Bradish - Senior Products Developer, Aldo Group
Right: Douglas Bensadoun - Creative Director & General Manager Marketing, Aldo Group

“The idea is to give newcomers a warm welcome and give them hope for a better life”, says Mr. Aldo Bensadoun, founder and Executive Chairman of the ALDO Group.

Aldo Bensadoun and his team planting a tree at Ecole Bois Franc-Aquarelle

Aldo Group not only jump started the school year for the kids with a fresh new school look, they also supplied the students with boots, winter accessories and school supplies. Amazing!

Library at Ecole Henri-Beaulieu - BEFORE

Library at Ecole Henri-Beaulieu -AFTER

Library at Ecole Henri-Beaulieu -AFTER

What a fabulous effort on Aldo’s part to give back to our local community. We must admire companies like this that utilize their resources to do something great, especially for children who are our future. Montreal Fashion Moms loves fashion for a cause, and giving back to children and education is definitely at the top of our list. We commend the Aldo Groupe for their great efforts. We’re sure Ty Pennington would be proud!

Classroom at Ecole Enfant-Soleil - BEFORE
Classroom at Ecole Enfant-Soleil -AFTER