Sunday, September 11, 2011

Denim and Diamonds

As we previously mentioned, after hitting up a few shows at Montreal Fashion Week, we attended a fabulous charity event called Denim and Diamonds, one of the most talked about fundraising events of the season.

Every year, the Denim and Diamonds event supports Hope & Cope; a Montreal based non-profit, psychosocial support organization for cancer patients and their families.  This year, they celebrated the launch of the CANCERFIGHTCLUB, Hope & Cope's newest initiative to help young adults living with cancer.

“The battle to beat cancer is a huge challenge at any age, but for the young adult, it’s like stepping into a ring, putting on a pair of boxing gloves and preparing to have the fight of your life,” says Deborah Bridgman, three-time cancer survivor and past Co-Chair of Denim & Diamonds.

The mission of is to ‘Fight the Fright’ that comes with a life-altering cancer diagnosis, often aggressive and prolonged medical treatment as well as ongoing psychological and social distress that so many of our young Montrealers will unfortunately experience this year.

The theme of the event was based on the CancerFightClub premise, with hanging punching bags for décor, and a big boxing ring for the stage, which hosted performances by Jamaican/Canadian singer and cancer survivor Jonathan Emile and Montreal-based rock band Play the Angel.

Tons of delicious food from local sponsors like Dunns Famous and Moishes were also being served, as well Voss and Fiji water and yummy cocktails from Skyy Vodka mixed with Rose’s Infusions. Sephora was also on hand to spruce up your makeup and send you home with a beauty goody bag, all while a silent auction was taking place to raise more funds for the cause.

The chic soirée held at Espace Reunion was also hosted by the super sweet Nikki B from Virgin Radio, whom we had the pleasure of meeting ring side. What a doll!

Joanna, Yussie & Nikki

Montreal Fashion Moms were invited to Denim and Diamonds by Jacob, one of the event’s major sponsors (along with other major fashion retailers like Diesel, Parasuco and Steve Madden as well as Samcon condos) and of course could not pass up a chance to support such a great cause and attend this amazing event.  We had a lovely time, but then of course, mommy duty called and we headed back home to our baby boys.

For more information on this important cause and to offer your support, please visit any of the following websites: Denim & Diamonds, Hope & Cope, CancerFightClub