Tuesday, February 21, 2012

Strut - The Fashionable Mom Show

As we previously mentioned, the Strut Mom Fashion Show was held at Lincoln Centre last week during New York’s Mercedes Benz Fashion Week. It was the first of its kind, and really coincided with our goal here at Montreal Fashion Moms, by bringing Fashion and Motherhood together, because being a mom shouldn’t mean sacrificing your style and love of fashion.

Real moms walked the runway with strollers and pregnant bellies, looking chic for every occasion from school drop-off to date night. The event was even hosted by non-other than the beautiful model mom of 2, Iman, and while she didn’t walk the runway, leaving the spotlight to the mom blogger models, she did take her place in the front row in a purple lace top and short, pleated skirt by Prabal Gurung to support the cause.

“I'm with my people! People think fashion and moms are at odds, which I don't think they are," the supermodel and mogul said backstage. "It's just our lifestyle is different, yet we hold the purse strings at home and make all the decisions on purchases." We couldn’t have said it better!

The Strut Mom Fashion Show showcased styles in various price ranges from a variety of designers and retailers like Tory Burch, Rachel Roy, Michael Kors, maternity wear from Hatch and A Pea in the Pod as well as accessories from the Gap, and Iman’s handbag line on HSN.com. They made sure that all the pieces shown were completely accessible to moms and available in stores now (not in 6 months from now), from stores ranging from Bloomingdales to T.J. Maxx.

This is a huge step forward for us fashion lovin’ moms! To be walking the runway at Lincoln Center during fashion week is any fashionista’s dream come true. Just because you’re a mom, doesn’t mean you lose your sense of style or your love of fashion. We can be fabulous and functional too! And like Iman said, nobody has buying power like we do! We are so thrilled for all of the moms and mom bloggers who organized and participated in this successful, one-of-a-kind event. Congrats to everyone involved!

That’s one small step down the runway; one giant leap for fashion moms everywhere! Check out the whole fashion show in the video below.