Monday, February 3, 2014

David Beckham Kids Collection x H&M

Hey Mamas! Did you catch David Beckham’s hot new H&M commercial during the superbowl last night to promote his latest collection of bodywear for the brand? If not, here it is, and if so, here it is again (because let’s face it, once just isn’t enough).

The action packed commercial was directed by Drive’s Nicolas Winding Refn who sees Beckham in his signature skivvies performing various stunts in an attempt to escape a rooftop.

“It was so exciting to work with one of my favorite directors, Nicolas Winding Refn, on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best,” David said in a statement.

David’s new bodywear collection doesn’t come alone however! This month, H&M will debut the David Beckham Kids Collection. Much like the men’s collection the boys collection is inspired by David’s love of vintage sportswear with a heritage look featuring henleys, tanks, long johns, pajamas and boxer briefs in muted greys, navy, cream and red.

Seeing as David is a fashionable father of 3 beautiful boys (and one little girl), this new boys collection is the perfect next step in his collaboration with H&M, and I can’t wait to check it out! I would love to see our sons sporting his new collection. With often limited options for great boys clothes (in comparison to the multitude of options for girls), it’s especially exciting to see a boys only celebrity/designer collection. I also wouldn’t mind seeing some cute daddy/son matching outfits around the house.

What are your thoughts on the new kids collection? Can you see your boys wearing it?